Cyber Security Company – Restoring Growth and Authority After a Failed Rebrand

The Challenge

The client, a fast-growing cybersecurity company specializing in a focused niche, faced a serious digital setback following a poorly executed rebrand. By the time Visionboard Marketing joined the project, the company was in its fourth month of visible operation but had not regained its pre-rebrand visibility. Technical issues from the migration created broken redirects, duplicate pages, and weak internal architecture. These problems limited indexing and prevented the site from competing effectively in search results. The challenge was intensified by the presence of four strong competitors: two established industry veterans with large content libraries and two new entrants with substantial funding. The goal was to restore the website’s technical health, rebuild its content foundation, and enable the brand to compete for its most valuable keywords.

Our Approach

Technical SEO Remediation

We began with a full-scale technical audit to repair the site’s structure and improve crawlability. The work included:

• Fixing redirects, duplicate content, and sitemap inconsistencies
• Reestablishing canonical hierarchy and improving indexation signals
• Optimizing site speed and Core Web Vitals
• Rebuilding schema markup and structured data

These corrections improved the website’s overall technical score and allowed search engines to efficiently recrawl the domain.

Strategic Content Clustering

After stabilizing the site, we designed a content architecture focused on topical authority and aligned with the company’s product capabilities. The content strategy addressed the main pain points of the target audience and was structured around the platform’s core features to ensure a natural flow between product relevance and search demand.

Each cluster targeted a defined keyword group and included:

• In-depth pages explaining the platform’s functionality and benefits
• Educational resources addressing common CISO and IT decision-maker challenges
• A robust FAQ section built to capture long-tail and voice search queries
• A comprehensive glossary that established the company as a reference source for key cybersecurity terminology

AI-assisted keyword and content gap analysis revealed opportunities competitors had not yet covered, allowing the company to gain topical authority faster and attract qualified traffic earlier in the funnel.

Website Architecture and UX Optimization

In parallel with the content work, we completely restructured the website’s architecture to improve user experience and navigation flow.

The previous layout, inherited from the rebranding process, made it difficult for visitors to understand the product’s value or locate relevant information. Navigation paths were unclear, and key pages were buried under generic sections. We transformed this into a clear, conversion-oriented structure that guided users toward the content most relevant to their intent.

We introduced:

• Dedicated use case pages tailored to specific industries and user roles, helping visitors quickly identify how the platform applies to their environment.
• Industry-oriented navigation that connected features and solutions to real-world cybersecurity challenges.
• Revised menus and internal linking to shorten user journeys and improve accessibility across devices.
• Clear CTAs and contextual anchors that supported both search engines and human users in understanding page hierarchy and relationships.

This redesign not only improved engagement metrics and dwell time but also strengthened the site’s internal authority flow, enabling better indexation and ranking consistency across content clusters.

Authority Building and Third-Party Publications

To strengthen visibility and credibility, we launched a focused authority-building campaign.

The strategy combined third-party publications in reputable cybersecurity outlets with active participation in professional communities such as Quora and Reddit. These efforts positioned the brand within expert discussions, attracted high-quality backlinks, and reinforced its reputation as a trusted voice in its niche.

This multi-channel approach helped increase brand awareness while supporting the site’s long-term authority growth.

Results

Within eight months, the project generated consistent and measurable growth. The following graph shows month-over-month growth in organic clicks and keywords in top 10 positions.

• Organic generic traffic reached x10 monthly compared to the starting point.
• Number of high intent keywords in the top 10 positions grew x10.

 

 

* Actual performance figures have been omitted to maintain client confidentiality.