Fintech Company Exponential Growth

Background

When this fintech company began working with us, it faced a fundamental challenge: no marketing team, no online visibility, and a market unfamiliar with online payments. Local banks dominated both search results and public trust, while fintech adoption was still in its infancy.

Each target market had its own language, regulations, and levels of digital maturity — and a shared challenge: low consumer trust due to historically high rates of fraud. Success depended on education, transparency, and building authority from the ground up.

Challenges

• Zero organic presence: The brand did not appear in search results for core fintech and payments keywords.
• No internal marketing capacity: No team or infrastructure for digital marketing execution or analytics.
• Market education required: The audience had to first understand why and how to use online payments.
• Strong incumbent competitors: Local banks with deep pockets and established reputation.
• High levels of mistrust and fraud concerns: Required long-term communication consistency and credibility-building.
• Need for multi-country localization: Marketing had to be tailored to different regions, user behaviors, and business maturity levels.

Our Strategy

We built the marketing function from the ground up, designing a complete digital ecosystem that combined content, performance, and education.

Content and Education

• Developed high-quality blog content, explainer articles, and educational videos about online payments.
• Created market studies and whitepapers to capture and nurture leads.
• Published customer case studies to build authority and demonstrate trust.

Website and Localization

• Fully redesigned the website with SEO-driven architecture.
• Created targeted country pages and localized content to match cultural and regulatory nuances.

Paid Campaigns and Lead Generation

• Ran B2B-focused PPC campaigns on Google and LinkedIn targeting merchants, travel companies, and service providers.
• Introduced gated content funnels (whitepapers, guides) to grow and nurture the lead pipeline.

Social and Syndication

• Launched an active social media syndication strategy across LinkedIn, Facebook, and Twitter.
• Engaged communities and handled real-time conversations about payments and e-commerce.

Results

Over five years, the company achieved sustained, double- and triple-digit growth year over year, proving that trust-driven education, high-quality content, and strategic PPC execution can transform even low-awareness markets into fully engaged, high-performing digital ecosystems.

 

Year	Traffic Growth	Conversion Growth	Key Highlights
2013	—	—	Marketing foundations built from scratch
2014	+132%	+134%	Early SEO and awareness activities begin generating traction
2015	+96%	+18%	Steady organic growth and initial brand visibility
2016	+118%	+93%	Market education and content strategy drive demand
2017	+45%	+96%	Strategic PPC and localization accelerate conversions
2018	+86%	+220%	Full dominance and trusted market leadership established

By the end of 2018, the company had achieved a 25× increase in traffic and a 30× increase in conversions compared to its baseline year, establishing a clear leadership position across all active markets.

Outcome

Within two years, the company achieved dominance in six key markets, securing top positions in search visibility, brand recognition, and lead generation. By the fourth year, that dominance expanded to 24 markets, establishing the company as the go-to provider for online payments in regions that required building trust and authority in a completely new solution.

These were markets that had traditionally suffered from high fraud rates and consumer mistrust, making education, transparency, and consistent communication critical to adoption.

Competitors, including major banks, began replicating its messaging, content, and even campaign structure, underscoring the company’s position as a true market leader.

This project demonstrates how Visionboard Marketing transforms complex, high-trust industries into scalable success stories, driving visibility, authority, and sustainable growth.